November 2019 – Baking Up a Business
Founder Tzurit Or started Tatte Bakery & Café in 2007, baking 20 hours a day in her home kitchen and selling her delicious creations to Boston farmers’ markets. After only one summer, Tatte expanded to its first brick-and-mortar bakery in Brookline, Massachusetts. When she opened her very first location she wanted it to feel welcoming, as if someone was hugging you, a home away from home. She has since opened 14 Tatte cafes but the aim has always remained the same; each Tatte has its own individual sense of identity, feel and style but they all stay true to the original spirit – to what Tatte is all about.