February 13, 2017
Crush and Whitney & Winston
Laura Ayers and Rebecca Hall are co-owners of Crush Boutique and Whitney + Winston, as well as lifelong friends. Growing up together on the Connecticut shoreline, Rebecca and Laura shared a childhood dream of opening a clothing boutique; a dream that they never lost sight of.
When Laura and Rebecca both moved to Boston post-college they fell in love with Boston as a city and Beacon Hill, specifically, as a neighborhood. They knew this was the perfect location to take a leap of faith and open their first retail store, Crush Boutique. Crush Boutique was launched in 2007 with a vision to bring a well curated collection of women’s clothing and accessories to Boston in a warm and inviting atmosphere. Customers are greeted by a knowledgeable sales staff who is always on hand to help find the perfect ensemble for all of life’s events. From casual-chic to elegant cocktail, Crush’s style can best be described as sophistication with a touch of whimsy.
Opening their second location of Crush Boutique on Newbury Street in 2012, Rebecca and Laura continue to evolve their business in order to change with the times and keep the Boston fashionista en vogue. Notably, Crush has been featured in InStyle, Lucky Magazine, Glamour UK, and Us Weekly. Additionally, Crush has received a number of Boston accolades; including several “Boston’s Best” awards from The Improper Bostonian and “Best of the New” from The Boston Globe.
In the fall of 2015, Rebecca and Laura wanted to expand their presence in Beacon Hill and opened Whitney + Winston, a fashionable lifestyle boutique, a half block from Crush’s Charles Street location. Named for Rebecca’s daughter and Laura’s corgi puppy, Whitney + Winston exudes a playful and airy, yet sophisticated, nature. Continuing the same exceptional customer service, the store is adorned with unique gifts and accessories. Whitney + Winston is the go-to stop for the perfect gifts for everyone, whether they walk on two legs or four. Credited by The Boston Globe as one of the “Best of the New” in the first year of business, Whitney + Winston is a fun new adventure for Laura and Rebecca that perfectly mirrors the newest stage in their lives.
You can always find Rebecca and Laura in one of their three locations working hard to uphold the brands’ stellar reputation. To say the success of the stores is a dream come true is an understatement!
www.whitneyandwinston.com
www.shopcrushboutique.com